Pakistan’s telecom users are finding themselves caught between rising mobile package prices and falling service quality, with widespread complaints of disrupted calls and mobile internet, particularly whenever electricity goes out.
For thousands of users, mobile data is supposed to be backup when broadband internet disappears during load shedding. But customers say that backup is increasingly failing at the very moment they need it most. Users who subscribe to hourly and daily internet bundles specifically for power-outage periods claim their packages often become practically useless during load shedding.
Mobile data reportedly slows to crawl or stops working altogether during outages, leaving customers unable to access the internet despite having already paid for the service. The problem has reportedly been observed during both daytime and nighttime power cuts.
Some users suspect that cellular towers are unable to maintain normal internet services because of insufficient backup power, while soaring fuel costs have also raised questions about the sustainability of generator-based backup systems at tower sites.
Several users on X, complained about problems with Jazz calls, with some saying that a call may have to be attempted three times before proper communication becomes possible. The same customer questioned why telecom companies continue to increase call and package prices when users are simultaneously experiencing declining service quality.
The complaints are not limited to Jazz. Other customers of Ufone and other telecos have reported comparable connectivity problems on Ufone, raising questions over whether the issue is linked to wider network infrastructure and power-backup challenges rather than a single operator.
Some users have also pointed to Pakistan’s rapidly expanding mobile subscriber base, arguing that the growing number of customers is placing additional pressure on existing telecom infrastructure.
The complaints come at time when telecom companies are aggressively promoting larger data bundles, premium packages and increasingly expensive services. But customers say bigger packages mean little if the network cannot deliver connectivity when it is needed most.
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