CTV( khalid khan ) Alsi, a leading brand in the carbonated soft drink industry, has officially joined forces with the Asian Football Confederation (AFC) as the Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026™.
This collaboration marks Alsi’s dedicated commitment to the pinnacle of Asian club football, bringing its vibrant range of carbonated soft drinks to one of the most anticipated events on the global sporting calendar.
By aligning with the eagerly anticipated Finals in Jeddah, Alsi aims to celebrate the spirit of competition and solidify its deep-rooted connection with ardent followers of Asian football worldwide.
A key homegrown powerhouse in Saudi Arabia, Alsi will engage with Asia’s ever-expanding fanbase through a plethora of purposeful activations alongside integration across the AFC’s digital platforms.
AFC General Secretary Datuk Seri Windsor John said: “The AFC Champions League Elite Finals Jeddah 2026™ is well on course to set new benchmarks for engagement and excellence with each passing edition, marking a transformative shift in the Asian club game.
“Both the AFC and Alsi share a common belief in the future growth trajectory of the AFC’s world-class competitions and we look forward to forging a mutually beneficial partnership to create more engaging moments with the fervent supporters of Asian football.”
Mohammad Al-Esayi CEO of AL-ESAYI Holding Co. said: “At AL-ESAYI Company, owners of the brand ‘ALSI’, we are delighted to join Asia’s ultimate club stage as an Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026™
“This partnership represents a premier opportunity to celebrate the passion for football across our Continent and to strengthen the presence of our Saudi national brand. We take immense pride in supporting events that bring fans together and inspire communities.
“We believe that football possesses a unique power to unite people. We look forward to contributing to an exceptional experience for the tournament’s fans in Jeddah and building a lasting partnership with the AFC that extends beyond the pitch—deepening our brand’s connection with football enthusiasts across Asia and solidifying our presence across the region’s most significant sporting milestones.”
Patrick Murphy, CEO of AFG, added: “It is a pleasure to welcome Alsi as an Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026™. This partnership underlines the growing prestige of our premier club competition and its unique capacity to connect brands with the immense passion of football fans across Asia and beyond.”
Stay tuned to the AFC’s official channels for more updates on the ongoing season and the upcoming Finals in Jeddah.
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